July 5, 2022
Cece Lee

The Buying Experience Matters Infographic

In a recession, buyers are much more hesitant to purchase. Learn how to overcome some of the most common B2B buying objections.

According to Gartner, sales reps today have just about 5% of a B2B buyer's time before they make a purchase. Yet, the B2B buying journey is long and complex with an average of 11 (and upwards of 20) buyers involved in the process.

Both sellers and buyers want to make this process better and easier. In fact, B2B buyers are more comfortable purchasing products and services valued at over $50,000 via a digital self-service model. 

The Buying Experience Matters Infographic

Based on these trends, we believe that it requires reevaluating B2B sales processes to better address buyer’s needs. We pulled together key stats to highlight the importance of the buyer experience and why it matters.

Enable Us Infographic_The Buying Experience Matters

Download your copy of the buyer experience infographic.