Delivers on-brand, personalized buyer experiences
Enable Us, like it really helps sales and marketing to be truly aligned on your messaging and the content and the narrative that you want to share with your prospects to make sure that it resonates with that particular persona.
It was really easy to build a template, search for the assets that I needed, and co-brand it to the prospect. Have a unique link that they're able to share, not only within their organizations, but also anyone else that they're talking to.
A single source of content so sales can quickly discover and share sales content with prospects
Provide a quick and easy way to build and share on-brand collateral to prospects
Quickly evaluate content effectiveness, sales performance, and buyer engagement
reduction in sales admin
estimated a month saved in content management
to implement and train users
SaaScend is a revenue operations consultancy on a mission to guide organizations to push the envelope of revenue success using Rev Ops domain expertise and cutting edge technologies to optimize an organization’s processes, so they can focus on go-to-market. With over 300 customers, the company was quickly expanding to serve existing and new customers.
As such, the ability to succinctly articulate the company’s value proposition and how they can help an organization’s revenue operations is key. Yet, there was a lot of administrative work for sales. Phil Rader, Sr. Account Executive, SaaScend detailed the process as “cutting and pasting blurbs into emails, pinpointing the right content tailored to the prospects’ profile (e.g., persona, industry, and role), and then waiting to hear back.”
Christina Anderson, Head of Content, SaaScend, estimates that the sales and marketing teams were spending quite a bit of time finding, managing, and sharing content. This equated to an average of 2-5 hours a week alone because sales content was saved on Asana or Google Drive and marketing was “spending time responding to sales’ slack messages about content.”
SaaScend was not only looking for a better way to manage their sales content, but also to gain visibility into how sellers and prospective clients interacted with sales content. SaaScend partnered with Enable Us to provide the right mix of seller and buyer enablement tools to make the process more efficient, transparent and personal.
When I send my prospects a deal room powered by Enable Us, I instantly know when they opened and engaged with the deal room. I get detailed insights that show me their engagement and journey. - Phil Rader, Sr. Account Executive, SaaScend
Due to the intuitive nature of the Enable Us platform, SaaScend was able to quickly implement, set up, and train users in 2 weeks on the full platform, including:
As a single source of truth for our sales content, Enable Us makes it easy for us to curate, manage, and distribute content to our sellers. Our sales and marketing teams were more aligned on the messaging, content, and narrative. We’re now providing our prospects a much better, personalized experience. - Christina Anderson, Head of Content, SaaScend
With the Enable Us platform, SaaScend established a single source of truth for sales content. This saved sales and marketing upwards of 20 hours a month in curating, managing, and distributing sales content. An added bonus is how this aligned the sales and marketing teams. Per Anderson, “Our sales and marketing teams were more aligned on the messaging, content, and narrative. We’re now providing our prospects a much better, personalized experience.”
Buyer insights provided objective data into content performance and influence on the sales cycle, while enabling sales to nurture prospects through their buyer journey. “When I send my prospects a deal room powered by Enable Us, I instantly know when they opened and engaged with the deal room. I get detailed insights that show me their engagement and journey,” elaborated Rader.