Delivers on-brand, personalized buyer experiences
I can see exactly who clicked on which asset, how long they spent there, whether they forwarded it, and who else is joining the room. And that level of insight was the ‘aha’ moment that really helped me go from skeptical to rational engagement to the believer.
Being able to use the insights to go back and have a different conversation with my marketing partners to say, “Listen this piece of content isn't working or how can I take and tailor something that's really specific for this custom for this prospect or for this customer" where we've already got the content, but maybe I only need four out of the twenty pages of a document, and being able to be more agile in our approach. Those insights really help us to understand where our impact is.
Quickly evaluate content effectiveness, sales performance, and buyer engagement
Create a personalized digital experience to access content from one, single shareable link
Discover, manage, and share content all from a single location
Build and deliver professional-looking buying experiences
In-depth analytics and intelligence on buyer interactions
Like many scaling global organizations, TechSee was in the process of setting up a sales enablement process. According to the Global Enablement Manager, they were looking for a solution that isn’t redundant to what they already had and would make the job better, faster, and easier. They also needed a solution to make the sales team appear more professional when dealing with clients.
As a sales leader, everyone knows that the real velocity changer is what happens after the meeting. Speed, accuracy, and consistency are critical for sales. I’ve used multiple rudimentary tools before and needed something different; something that would help me curate unique experiences for the prospects and customers. - Megan Saucier, Sales Director, North America, TechSee
They were looking for a truly collaborative tool to add value to the sales discussions. Saucier explains that lots of sales content was available on their Drive, yet the team had difficulty tailoring content to the buyer’s needs and lacked proper insights into what content worked for them. This lead to lower sales efficiency and productivity.
TechSee turned to Enable Us to provide in-depth seller and buyer insights about the content being used. For Saucier, she was able to get insights into the broader pool of people in the deal rooms. Once she saw the benefits the tool provided, Saucier collaborated with enablement to put processes together and truly leverage the platform.
For the EVP and CRO, David Troll, what made him believe in the tool was this light bulb moment:
I can see exactly who clicked on which asset, how long they spent there, whether they forwarded it, and who else is joining the room. And that level of insight was the ‘aha’ moment that really helped me go from skeptical to rational engagement to the believe
The buyers insights also helped sales and marketing take an agile approach and curate content that actually works. With Enable Us, sales teams could curate personalized content for each prospect without having to start the content curation process all over again with marketing.
For marketing, they could see the results and how their efforts drove the business forward. They could see how their content was being used, how customer's engaged with it, and the dollars in revenue that was brought in for the organization.