Delivers on-brand, personalized buyer experiences
Beyond a shadow of doubt, our time to close, using this specific sales enablement platform, is showing incredible results. We are seeing more and more improvement, ultimately time to close from initial contact to getting signed contracts. We’ve closed considerable deals on this and we are measuring the revenue that has come from deals that have been created using the platform.
It just makes the process a lot easier, and you can build that page efficiently. You can really direct people to look at specific content in certain way and time. You lay it in the right order and make sure that people watch the video, read the case, study, and look at the text.
Provide a quick and easy way to build and share on-brand collateral to prospects
Quickly evaluate content effectiveness, sales performance, and buyer engagement
Two-way integration to customize DSRs and write back key moments & create contacts
Reduced time to close
Measure content effectiveness during the sales process
Build and deliver professional-looking buying experiences
Based in Toronto, Canada, ARHT is a pioneering global leader in live hologram technology. The company delivers memorable live interactions by capturing, transmitting, and beaming holograms of presenters as lifelike holograms to one or multiple places in real-time.
While ARHT had great examples of the company’s innovative technology in video and images saved on Google Drive, the sales team was spending hours looking for the right content to share with prospects.
Andrew Dorcas, Senior Vice President, Sales & Strategy, ARHT, explained, “We were innovative, but we weren’t getting the message out to the various industries that we wanted to in a way that was really compelling. We had great examples of our technology in the form of videos, images, but adding them to various emails, or flipping as an attachment sometimes wasn’t getting that effectiveness across.”
As the company’s business scaled, ARHT sought a solution that could help the company tell compelling stories presented in a professional way. This included the ability to manage their content, optimize sales productivity, and gain insights into sales and content analytics. After an exhaustive review process, ARHT selected Enable Us by Mindtickle Digital Sales Rooms to bring their story to life.
With Enable Us by Mindtickle Digital Sales Room software, sales reps could easily find the right asset, curate the content in digital sales rooms, and share with prospects and partners via a single link. This provided a single, online place for both sellers and buyers to collaborate.
Before joining ARHT as EMEA sales director, Lyle Hastie was an ARHT partner. When he first received a digital sales room, Hastie was impressed. He explained,“It was very tailored to the discussion that I've had with the salesperson. The virtual room painted a picture of how ARHT’s products and services worked, enabling me to view content relevant to me.”
By implementing digital sales rooms, ARHT gained valuable content and buyer engagement insights to augment their storytelling. The company could analyze data based on by vertical, region, or product type to better make decisions on what content to develop, on which channels, and more. Buyer analytics on what content was viewed, for how long, and by whom enabled ARHT to optimize their sales motion.
We’ve closed considerable deals on this and we are measuring the revenue that has come from deals that have been created using the platform. - Andrew Dorcas, Senior Vice President, Sales & Strategy, ARHT
Per Dorcas, “Beyond a shadow of doubt, our time to close, using this specific sales enablement platform, is showing incredible results. We are seeing more and more improvement, ultimately time to close from initial contact to getting signed contracts.”
For ARHT, Enable Us by Mindtickle was the right choice, providing the company with the features, customer service, and product innovation that could meet the company’s needs today and tomorrow.