10 Things To Keep In Mind When Designing Sales Battle Cards
A sales battle card is a single-page document containing key details about your competitors, and how their products, services, market, and customers compare to your company's. It also has key selling points to help your sales reps to win deals against the competitors.Battle cards display details in graphics, graphs, text, or video form to equip sales reps with knowledge and confidence essential in holding conversations with prospects to win deals. Although a one-page document, the battle card should provide a complete overview of your competitors and guidelines to counter competition.