Websites with tons of information on the deck can overwhelm the visitors and scare them away.
Whereas, an organized website doesn’t just make it easy for the visitor to figure out your brand but stay engaged for a longer period of time.
And that’s where the concept of microsites comes into play.
From Adobe to Spotify and Hubspot, every company uses the stellar microsite concept to brand their specific content, event, or campaign.
Having a microsite is a must, especially if you are looking forward to increasing your sales game.
This piece will walk you through what’s a microsite, why use it, and how sales & microsites can pull off wonders for your brand.
You can think of a microsite as a small group of web pages for a specific site. But usually, microsites are created for a specific purpose independent of an organization’s primary website.
Microsites can have their own dedicated domain or subdomain within the original full-fledged website. Brands use microsites to gather their audience to focus on a specific event, product, announcement, or campaign.
Microsites are specifically created to spread the awareness of a specific topic that might get lost if posted on the original website. But some websites use microsites to regularly publish their content like online magazine companies.
Don’t confuse a microsite with a small website, landing page, or subdomain. Microsites are typically created for the temporary driving of traffic to a specific announcement, event, product, or news related to the company. Although there are some more topic focused microsites out there, as well.
For instance, a game-development company can have a website like truemechanicsgames.com. But on their main website, you’ll find different types of content.
However, if the company is about to launch a game or a big announcement, they can create a microsite like newgame.truemechanicsgames.com. And there, you’ll be able to find content that’s only related to the new upcoming game and nothing else.
Indeed, the concept of microsites is quite promising. But when should you use a microsite? The next section will help you recognize just that.
Can’t find a spot on your main website where you can promote an event and expect visitors to actually acknowledge it? Well, you can use a microsite to promote an event, and you’ll surely see people getting attracted to it in good numbers.
Microsites can be used to introduce a new product or deal you are looking forward to launching. Design a microsite around it and personalize the page around the product and see the audience getting anchoring to it in no time.
We all know that marketers create microsites to pull the crowd from different parts of the internet. But what if the sales teams started to do that as well?
Marketers create microsites to drive visitors. For instance, the marketing team at Adobe will create a microsite about a new exciting announcement so that everyone can gather in. The microsite will speak directly to the visitors and preach to them about what’s being unveiled.
On the split side, there’s no less approach by the sales teams to create microsites for their customers. However, there’s a ton load of potential in this concept.
If sales teams start to create microsites for their customers, it can revolutionize the sales world. Here are some benefits of sales teams creating their own microsites for each deal they are working on:
By launching microsites, sales individuals can easily get complete control of the sales process. They would no longer have corporate marketing reps and individuals from other departments to assist the sales process.
Whether it’s about contacting a buyer or changing the price, or uploading samples, with microsites, a sales rep will have full control and liberty to move the deal according to what’s required.
Sales teams often spend their time briefing customers about the same thing over and over again.
But with a microsite up and running, a sales rep can redirect the customer to the website for exploring the product, announcement, etc.,
This makes the sales rep spend more time selling rather than just briefing.
The majority of the sales teams don’t have the right resources to point their customers in the right direction. And that leads to another customer ghosting the company.
However, if there would be a detailed and content-heavy microsite for the deal a sales rep is selling, he or she would be able to point the customer in the right direction.
And thus, the customer would see the deal a sales rep is boasting, which would surely make the customer think it’s not another ponzy call.
There’s something about specialized content that automatically drives the focus of the viewer.
And that’s something a sales team can take advantage of when dealing with their customers.
For instance, if you are selling a specific car to a potential buyer, your selling chances will be way high if you point the buyer to a custom-designed page around the car rather than a page where all vehicles, including the one you are selling, are listed.
Microsites or Personalized Digital Sales Room as we call it in today’s world, help you as a sales rep to boost the focus of your client to the deal you are presenting. And that increases your chances of successfully turning a potential buyer into a customer.
Just like for marketers, microsites can be quite valuable for sales teams in pretty much any business.
The idea of planting the microsites concept in the sales department can change how most sales funnels used to function. And for good reasons.
In the past, microsites were limited to marketers. But today, a sales team can make some efforts and easily use microsites to make their deals more dynamic, custom, detailed and customer-oriented.